Abstract.
Small and medium-sized enterprises (SMEs) are rapidly adopting artificial intelligence (AI) tools in marketing, yet evidence on how these tools change marketing operating costs remains fragmented and dominated by large-firm cases. This paper develops a transparent, activity-based cost mod…
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This article examines the impact of Web-Quest technology on the development of professional and intercultural competence among economics students in the process of learning English. The study focuses on the potential of Web-Quest-based learning to integrate language acquisition with profe…
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Brand equity is usually measured once, in a survey, and related to marketing strategies across hotels. That design confuses what a strategy does with what kind of hotel adopts it. This article follows 72 hotels in Tashkent, Samarkand, Bukhara and Khiva over sixteen quarters, 2022 to 2025,…
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This article examines a management model for regional sustainable development and its impact on economic growth. It proposes a model that integrates the economic, social, environmental, and institutional dimensions of sustainable development into a single management system. Regional econo…
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The article observes the positive dynamics of sustainable development indicators at enterprises within the Uzkimyosanoat JSC system for 2021–2025. Taking into account the characteristics of high capital intensity, dependence on raw materials and energy, and export orientation inherent in …
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Purpose. To conduct a comparative analysis of the transformation of marketplace logistics infrastructure in Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, Azerbaijan, and Russia, and to identify the main directions of the transition from a centralized warehousing model to a distributed n…
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The article examines the composition, dynamics and development prospects of securities held in the investment portfolios of commercial banks. The investment portfolio is treated as a functional complement to the credit portfolio, performing four distinct functions — liquidity management, …
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The article examined the theoretical and methodological foundations for improving mechanisms that manage production chain efficiency in enterprises on the basis of demand variability. Drawing on industrial dynamics, bullwhip effect theory, demand-driven planning, postponement and manufact…
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This study examines approaches to improving the digital identification and monitoring of financial risks at industrial enterprises. The relevance of the research is determined by increasing financial uncertainty, exchange-rate volatility, changing borrowing costs, liquidity constraints, a…
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The article examines the key mechanisms for increasing the competitiveness of agricultural products in international markets, with particular attention to product quality, certification, processing, logistics, digital technologies, market diversification, and export-oriented value chains.…