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613 articles found
American Journal of Social and Humanitarian Research 16 Mar 2026

Development of Speech Abilities in Primary School Students through Phonetic Games in Russian Language Classes

Mutallievich, Dedakhanov Abumalik
ISSN 2690-9626 Vol. 7 · No. 3 DOI
Abstract. In this article, the issue of developing the speech abilities of primary school students through the use of phonetic games in Russian language lessons is analyzed from a scientific and pedagogical point of view. The study reveals the didactic possibilities of phonetic games in the formati…
American Journal of Social and Humanitarian Research 15 Mar 2026

The Impact of Digital Marketing on the Transformation of the Business Travel Industry

Gulmira Shavkatovna Isokova
ISSN 2690-9626 Vol. 7 · No. 3 DOI
Abstract. The business travel sector is rapidly transforming through digital marketing strategies that respond to growing traveler expectations. This study explores how targeted initiatives—spanning personalized email campaigns, social media, SEO, and data analytics—are reshaping competitiveness, c…
American Journal of Social and Humanitarian Research 14 Mar 2026

Methodology for the Formation of a System of Clinical and Cost Groups in Phthisiological Institutions

Ermatov Zohid Shavkatovich
ISSN 2690-9626 Vol. 7 · No. 3 DOI
Abstract. The article presents methodological and applied results of building a system of clinical cost groups based on the analysis of step-down costing in institutions of the phthisiological profile of the Republic of Uzbekistan. The study was carried out as part of the reform of healthcare finan…
American Journal of Social and Humanitarian Research 14 Mar 2026

Comparative Analysis of Grammatical Structures of Different Languages

Kodirova Zebo Abdigaffarovna; Atavullaeva Saida Jumabekmuradovna
ISSN 2690-9626 Vol. 7 · No. 3 DOI
Abstract. This article is devoted to the study of the grammatical structures of languages belonging to different language families based on the methodology of comparative linguistics. In the framework of the article, word order, verb tense system, morphological types, conjugation categories and the…
American Journal of Social and Humanitarian Research 13 Mar 2026

PR Methods and Tools for Forming The Image of Women Leaders

Raimkul qizi, Abdullayeva Rahima
ISSN 2690-9626 Vol. 7 · No. 3 DOI
Abstract. This article analyzes the role and importance of PR (public relations) methods and tools in the process of forming a positive image of women leaders. The influence of mass media, social networks, public relations, and modern communication strategies on the formation of the professional, c…
American Journal of Social and Humanitarian Research 13 Mar 2026

Social Factors and Teaching Effectiveness Among Female Secondary School Teachers in Imo State: Implication for Counselling Psychology

Benjamin, Onyejiuwa; Nwala, Gift Ojiugo
ISSN 2690-9626 Vol. 7 · No. 3 DOI
Abstract. This study examines relationship between social factors and teaching effectiveness among secondary school female teachers in Imo State: Implication for counseling psychology. Two research questions and two null hypotheses guided the Study. Correlational research design was used for the st…
American Journal of Social and Humanitarian Research 11 Mar 2026

Family - Marriage Tradition in Azerbaijan. Ethno-Identity. National - Psychological Sources

Guliyeva, Sevinj
ISSN 2690-9626 Vol. 7 · No. 3 DOI
Abstract. It is known that since the beginning of the world, the family consciousness of all peoples has arisen and has been developing for centuries. The issue of marriage, which is the foundation of the family, is also in constant development and has taken its current full form. The article “Fami…
American Journal of Social and Humanitarian Research 10 Mar 2026

The Concept and Essence of Digital Transformation

VALIZADA, Kamran
ISSN 2690-9626 Vol. 7 · No. 3 DOI
Abstract. Digital transformation represents a comprehensive and multidimensional process that fundamentally reshapes organizational structures, economic systems, and societal interactions. It involves the integration of advanced technologies, such as artificial intelligence, cloud computing, big da…
American Journal of Social and Humanitarian Research 10 Mar 2026

Tourism Route Diversification as a Driver of Sustainable Regional Development: A Comparative Analysis of Developing Countries

Salimova, Sarvinoz
ISSN 2690-9626 Vol. 7 · No. 3 DOI
Abstract. This study investigates the multidimensional impact of tourism route diversification on regional sustainable development, with a particular focus on developing countries. Using a comparative analytical approach based on systematic literature review and secondary data analysis from eight d…
American Journal of Social and Humanitarian Research 08 Mar 2026

The Role of The "Molla Nasreddin" Magazine and The Molla Nasreddinists in The Awakening of National-Civic Consciousness in Nakhchivan

Hüseynov, Yusif Hüseyn oğlu
ISSN 2690-9626 Vol. 7 · No. 3 DOI
Abstract. The article examines the literary and philosophical teaching of Molla Nasreddinism, which is a synthesis of nationality and universality, which emerged around the magazine “Molla Nasreddin” published at the beginning of the 20th century, and the irreplaceable role that the ideas of this i…